Salmon. Papaya. Deep Blush. Pinkish-Orange. These colors may look similar, however, there is only one Living Coral, the Pantone 2019 Color of the Year! This beautiful hue was chosen very carefully and for some specific reasons. Before we get into all that, let’s learn a bit about why and how Pantone announces a color each year in the first place!
For over 20 years, the Pantone Color Institute chooses a color to represent the upcoming year. There are many influences on this decision; fashion (of course), art collections, popular travel destinations, the entertainment industry as well as relevant social conditions and other trends unrelated to design or entertainment. Even politics can play a roll. 2018’s color of the year, Ultra Violet, was said to encourage bi-partisanship. Think about it, blue (color of the Democrats) and red (color of the Republicans) are combined to make violet!
This year, the Pantone Color Institute chose Living Coral “In reaction to the onslaught of digital technology and social media increasingly embedding into daily life, we are seeking authentic and immersive experiences that enable connection and intimacy. Sociable and spirited, the engaging nature of PANTONE 16-1546 Living Coral welcomes and encourages lighthearted activity. Symbolizing our innate need for optimism and joyful pursuits, PANTONE 16-1546 Living Coral embodies our desire for playful expression.” Wow! They really are thoughtful when choosing these colors! Read on to learn why we love this color and why it makes the team at Shop Life™ so darn happy!
Living Coral Honors the Environment
As a Florida based company, we are always thinking about our beautiful natural resources. We live in paradise, after all! Undersea coral reefs are in danger of disappearing all together due to environmental factors. If you have ever had the privilege of diving or snorkeling and have seen coral reefs in person, you can understand how inspiring their beauty can be! Anything that brings attention to an important cause like the environment is top of the list in our book!
Living Coral is a Universally Flattering Color
We don’t know anyone who doesn’t look stunning in this color! This coral hue with gold undertones brightens any complexion and adds a sun kissed glow without all the damaging UVB rays! It’s no wonder that coral tones are showing up not only in fashion, but also in interior design, makeup and even hair color!
Fashion Girls Have Been Wearing It for Months
The Spring 2019 collections which debuted last fall were over-flowing with coral hues. Everyone from Marc Jacobs to Prada was showcasing coral on their color palette. These looks took to the red carpet on famous fashion girls like Gigi Hadid, Jennifer Lopez and Priyanka Chopra. These are the trend setters and we are taking our cues from them when it comes to the most on trend colors to wear! Plus, we were able to see others test out this trend before we got completely on board.
We Were So Inspired We Added Living Coral to Our Collection
Inspiration always makes us happy! We wanted to give you access to this beautiful color by adding it to our collection! Right now, we have our racerback tank available in this hue and we will be releasing other products like our ever-popular beach totes, tees, hats and more! Stay tuned!